The new Roberto Cavalli advertising campaign for Spring/Summer 2012 revolves around the iconic beauty of four Supermodels: Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld are the Florentine designer’s muses, as he chose to represent the collection through women who embody the standards of a modern appeal.
Steven Meisel shot the campaign in the studios situated on Pier 59 in New York, set against a monochromatic background which emphasises the splendour of the printed silk dresses and the garments, illuminated by golden embroidery and sumptuous embellishments. The make up was done by Pat McGrath.
Ladies and gentlemen, this is my favourite campaign S/S 12!
It is ABSOLUTELY PERFECT; it features four stunning Supermodels, representing different types of women in different ages, in breathtaking dresses. It is shot by my favourite photographer, who knows that 'the perfect woman' in the perfect dress doesn`t need any further addition. I love that this campaign doesn`t try to manipulate me by adding 'lifestyle scenes' or 'emotional promises'. This campaign fully stands on its own, shining and impressing with what it is: pure luxury. The world`s most beautiful women wearing stunning gowns being shot by one of the best fashion photographers of our time. Once again, Roberto Cavalli shows his true understanding of beauty and it`s perfect staging by picking only the best of everything, reminding us that luxury is not just in the opulent surface but runs deep.
How do you like the campaign?