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Burberry Retail Theatre september 21st

    Burberry is revolutionizing the concept of the runway show this september. The upcoming womens summer 2011 show, that is held in London on september 21st, will be brought to customers and buyers by the Burberry Retail Theatre.


    There will be (invitation-only) In-store-Trunk-Shows with live-streaming to 25 Burberry stores in 15 countries worldwide. Participating flagship-stores are:

    UK – New Bond Street, London

    France – St. Germain, Paris

    Germany – Berlin

    Italy – Venice, Milan, Rome

    USA – Boston, New York (57th St. und Soho), Beverly Hills, Costa Mesa, San Francisco

    Canada – Bloor St., Toronto

    Dubai – Dubai Mall

    Turkey - Istanbul – Istinye Park

    India – Mumbai

    Japan – Omotesando, Tokio

    China – Oriental Plaza Peking, Shanghai Westgate

    Hongkong – Alexandra House

    Taiwan – Mitsukoshi

    Singapur – Ion Orchard

    South korea – Galleria

    Customers can order the items right from the show and will receive them after only 7 weeks, which means that they`ll be able to wear the summer collection in the end of november already, long before it hits the stores.


    As a global, digital event the show can also be seen in a livestream on, your cell-phone, iPad or iPhone. You can also comment it in real-time on Facebook and Twitter.